The british drugmaker's horlicks health drink outsells pepsi in india in emerging markets to offset weakness in pharmaceuticals in europe.
Malted milk hot drink horlicks swot analysis strengths 1 horlicks has got a strong backing of parent company gsk consumer 2 uk, india, hong kong,.
510 swot analysis of glaxosmithkline consumer health products and nutritional healthcare drinks all of which are among the market leaders horlicks (is a highly respected brand which is over 100 years old in india. Horlicks as a healthy drink is very popular for children & women after a thorough analysis, the prices are set for the different products.
This came as a solution to indian market as a health drink over 2 billion cups of horlicks are drunk every year • biggest market is india • more than 50% market.
See figure: figure 1 swot analysis for the under-25-year-old uk drinks' market from publication: marketing alcohol to young people: implications for industry.Download